Google to Stop Scanning Gmail Messages to Target Personalized AdWords Ads

Google will stop scanning Gmail messages to sell targeted ads

Google has recently announced that it will stop scanning the content of Gmail users' emails for targeting ads.

"G Suite's Gmail is already not used as input for ads personalisation", wrote Diane Greene, the senior vice president in charge of Google Cloud. But users have the ability to change their account settings and disable ad personalization entirely if they so choose.

The company will make the change later this year, bringing Gmail in line with its G Suite products for business users.

This was an oft maligned feature of Gmail, a feature that conjured up questions of user privacy within Google's ecosystem.

For the uninitiated, and users who have no idea what G Suite is, it is essentially Google's solution for enterprises only.

Greene's ability to limit ads, Google's lifeblood, shows her growing clout at the company. "We're working to include topics from other Google services", it reads, followed by a list of topics you can choose from.

Google revealed the changes in a blog published last week, welcomed by privacy campaigners.




Google has announced that it will stop scanning the inboxes of Gmails free users for ad personalization at some point later this year.

Google is also clearly meeting a demand for increased transparency and privacy, which businesses are starting to take more seriously.

Gmail's scanning of emails to create targeted ads, has been a topic for a lot of criticism in the past.

Those unwilling to wait can turn off personalized ads in Gmail by opting out on the Google Ads Settings page in their account settings.

Google continues blowing its own trumpet, talking of its 1.2 billion Gmail users, and claiming to be the most successful company at blocking users from cyber nasties such as spam, hacking and fishing.

The service does not have ads and does not scan emails. "G Suite will continue to be ad-free".

In the blog post, Greene added: "Google's G Suite business is gaining enormous traction among enterprise users".

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