Disney Direct to Consumer App Getting Marvel, Star Wars

Marvel and Star Wars films will be Disney streaming exclusives

"Star Wars."Lucasfilm Ltd.Disney CEO Bob Iger announced Thursday that the company's upcoming Disney-branded streaming service will feature Marvel and Star Wars movies, and its app is set for launch in late 2019".

Speaking at an investor conference, Iger says those films will be available on top of Disney and Pixar films already mentioned as being part of the Disney service. At the time, it seemed like Netflix might still have access to Disney's Marvel and "Star Wars" films.

Iger added the service would debut with a few original Disney movies and series.

Last month, Disney announced that it would launch a streaming service in 2019 that will focus on the studio's shows and movies. Mr. Iger said the company will share details on how much it will spend on the service later.

It comes as Disney reported a near 9 percent fall in quarterly profit, pulled down by higher programming costs and declining subscribers at its flagship sports channel ESPN. There's no word yet on the ultimate fate of the many Netflix-exclusive Marvel TV shows (Daredevil, Jessica Jones, Luke Cage, Iron Fist, The Punisher, The Defenders).




This question gets even more expansive when you factor in all the Disney movies and TV content that is offered through the services.

The new streaming service, which will use technology from BAMTech, another streaming service, will launch with a video-on-demand service that will have such films as "Toy Story 4", the sequel to "Frozen" and the live-action movie of "The Lion King".

Netflix and Disney originally inked the licensing pact for the US pay-TV window in 2012, under which Netflix secured streaming rights to the Mouse House's films starting with 2016 releases.

The Disney app will not have advertising.

Successfully launching the new digital services is one of Mr. Iger's two top priorities in the remaining two years before his planned retirement in 2019, he said, along with lining up a successor for his own job.

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