Food delivery comes to Facebook

Facebook Online Order Food Delivery App

Facebook has added a new Order Food section in the Explore menu, where users can browse for nearby restaurants and food options. On Friday, the social networking site announced that you'll now be able to order food for pick up and delivery through Facebook.

Facebook's shares were up almost one per cent in early trading on Friday after shares of food order and delivery service GrubHub Inc dropped almost three per cent.

A year back, the company said its U.S. users would be able to order food through restaurants' Facebook page. They are combining various delivery services such as ChowNow, EatStreet, Delivery.com, Olo and DoorDash.




Facebook is also partnering on food ordering directly with national chains Chipotle, Five Guys, Jack in the Box, Papa John's, Wingstop, Panera, TGI Friday's, Denny's, El Pollo Loco, and Jimmy John's. For instance, if you already have an account with Delivery.com, you can go to the service by using your existing login credentials. Once you choose one of the services, that is when the actual ordering takes place.

The aim of the social media tycoon is that people remain on its platform for all services from money-transfer, business services, and ride-hailing services to ordering food online. "Facebook then confirmed it was the expansion of a precious 'Order Food" function through Facebook. It will be available for desktop, iOS, and Android applications, with new partners.

It's another phase of Facebook's continued efforts to make its app extra-sticky, and reduce the number of times users feel the need to exit it. So really, the Facebook portion is more like a jumping off point to direct users to the food delivery service. Note that some of the larger delivery providers, such as Seamless and Caviar, do not appear to be working with Facebook on this feature.

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