Let Your Teen Shop on Amazon (Without Going Nuts)

Amazon now lets teenagers shop via separate logins attached to their parents' accounts

Teens can now log into Amazon.com and the company's app using their own accounts to make purchases and stream videos. Once the order is placed, the parent will receive a text or an email with the item, cost, shipping address and payment information. The convenience and the access to Prime perks like free two-day shipping, streaming content, Twitch Prime gaming deals and photo storage is a relative bargain for students, whose parents have to pony up $99 each year for the same benefits.

For Amazon, getting teens to shop now could turn them into customers for the rest of their lives, said Brendan Witcher, an e-commerce industry analyst at Forrester.

The new service, available using Amazon's app, is an attempt to give teens a bit more autonomy, the company said. Their parents, meanwhile, can approve their purchases by text message or set spending limits per order.

In addition to all the normal benefits of Prime, Prime Students also get access to special deals and coupons as part of their subscription. Also, they can choose to skip the approval step all together and set pre-approved spending limits, offering teens full freedom.




Amazon is targeting a new segment of shoppers - teenagers.

However, even in the cases where teens are allowed to place their own orders, parents can receive itemized notifications for every order and they're able to cancel or return items, as usual. To get started, parents can visit amazon.com/forteens.

If you prefer to avoid handing over your credit card outright whenever your teens want or need something on Amazon, the retail giant has you covered. "We've listened to families and have built a great experience for both teens and parents", said Michael Carr, Vice President, Amazon Households, in a statement about the launch. However, teens won't be completely free to do as they please, since parents will be alerted about purchases and will have to approve transactions. Parents are shown the item, how much it costs, and similar details, as well as any note about it the teen may have made.

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