'Hannity' fans destroying Keurig coffee makers to protest withdrawn ads

The Hollywood Reporter 35 Most Powerful People In Media 2017

The #BoycottKeurig hastag was a top trending subject Sunday on Twitter. Some posted videos of themselves smashing their Keurig machines and others vowed never to use the coffee maker again. Hannity supporters began a fierce campaign of their own, particularly targeting Keurig.

The controversy arose after Fox News personality Sean Hannity interviewed embattled Alabama Senate candidate Roy Moore on his radio show.

Hannity, speaking on another Fox show late last week, said that he misspoke and that he was referring to the other women who told The Washington Post last week that Moore had dated them when they were 18 or 19 years old and Moore was in his 30s.

Decisions to stop advertising on his programs came after Hannity argued last week that attacks on Moore were politically motivated and that the accusations were "false allegations".

Speaking on his radio show Thursday to executive producer Lynda McLaughlin, Hannity asked how one could "possibly tell, know the truth".

Keurig is among five United States firms that said they would pull ads from The Sean Hannity Show after the host was accused of going easy on an alleged abuser.

The 55-year-old has even promised to give away 500 coffee machines to replace those from Keurig which have been destroyed.




Hannity angered some of his frequent critics by interviewing Moore after the GOP nominee was accused of sexually abusing a 14-year-old girl back when he was 32. I thought you just made coffee makers.

Hannity also advised his viewers and listeners not to "rush to judgment" about the allegations and speculated that Moore's alleged contact with teenagers could've been consensual.

"Thanks for bringing this to our attention".

In terms of the bottom line, CBS MoneyWatch wrote Monday that the worldwide company shouldn't get too jittery about the protest, noting that the brand's devotees dwarf "Hannity"'s nightly audience of 3.2 million: "Even if all of those "Hannity" viewers owned a Keurig machine, it would still represent a fraction of Keurig's consumer base", said CBS.

Keurig's CEO apologized to employees for appearing to "take sides" in a political flap.

Previous boycotts of Fox News shows have proved devastating to hosts: Dozens of companies pulled their ads from Bill O'Reilly's show on Fox News after the New York Times revealed in April that Fox and O'Reilly had agreed to a series of secret settlements over harassment allegations.

Another sponsor targeted by Media Matters, Realtor.com, announced that it would not be running ads on Hannity in the future.

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