Facebook fights imposter accounts with facial recognition

Facial recognition powered by artificial intelligence is already used by Facebook in most non-EU countries

Anyhow, back to the notifications when Facebook spots photos of you even though you haven't been tagged: from hereon in, if you're part of the audience allowed to see the image, you can choose whether to tag yourself, roam free and untagged like the wild mustang you are, or reach out to the person who posted the photo if you have concerns about it. Although this is the first official announcement that the company is moving more intensely towards facial technology - and perhaps farther away from previous forms of individual security as it skews more towards control over one's presence - facial recognition has always been a part of Facebook's platform.

Today we're announcing new, optional tools to help people better manage their identity on Facebook using face recognition. Now, with facial recognition technology, it will tell visually impaired people who appear in the photos in their News Feed even if they aren't tagged. We always respect the privacy setting people select when posting a photo on Facebook (whether that's friends, public or a custom audience), so you won't receive a notification if you're not in the audience. We're doing this to prevent people from impersonating others on Facebook, ' said the company.

We're always working to make it easier for all people, regardless of ability, to access Facebook, make connections and have more opportunities.

In addition to the improved facial recognition, Facebook has in recent years also automated descriptions of what's happening in a photo.




In other words, Facebook users might still appear in other users' photos and not be aware of it, depending on the audience limitations and whether or not the people are friends on Facebook.

For those who have opted in, Facebook creates what it calls a template of a person's face by analyzing pixels from photos where the person is already tagged. Face recognition feature was first introduced in 2010. "When photos and videos are uploaded to our systems, we compare those images to the template", said Rob Sherman, deputy chief privacy officer in his statement. After switching it on, it will recognize your photos on Facebook and will notify you.

Users will be able to keep track of all of their recognized photos on Facebook, even those they're not tagged in, from the new Photo Review section of one's profile.

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