YouTube's new paid music streaming service could launch in March

CREDIT Google

Do you think Google needs a streaming Remix? The service streams a catalog of over 30 million songs. The new product will offer both music and video streaming.

Its Google Play Music service hasn't taken off as it hoped, and its ad-free YouTube Red subscription service hasn't even launched in the UK.

According to Bloomberg, which cites unnamed sources familiar with the matter, YouTube's paid service is slated to roll out next March and Warner Music Group is already onboard.

YouTube, which hired former Warner Music executive Lyor Cohen previous year to oversee its music operations and serve as a liaison to the record business, is also believed to be reaching out to artists to help promote its new service and generate support.

According to Bloomberg, Warner Music Group has already inked a licensing deal for the platform.




The report also hints that the Play Music brand is likely to drift into the background in favor of putting the YouTube name front and center. To help oversee its music operations, the company hired Cohen previous year.

And yet, YouTube itself attracts more than a billion users per month, with tens and hundreds of millions of plays on some tracks, and major labels say they're not being compensated enough.

The move to launch "Remix" comes at a critical time for the company. YouTube was not available for comment outside regular business hours. The video platform has also been in talks with UMG and Sony "for more than a year".

Remix is apparently YouTube's attempt to please music publishers with more revenue from music placed on its service. And given the chaos that is Google, they probably don't know either.

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