Apple to Half iPhone X Production in Q1 2018

Online discounts on Apple iPhone might soon come to an end

The report also notes that Apple will maintain the total production target of 30 million for the other iPhones it now sells, including the new iPhone 8 and iPhone 8 Plus, but also older iPhone models.

The drop follows lower-than-expected holiday sales for the premium iPhone.

A report from Nikkei says that Apple will slash iPhone X production volume in half this quarter because of disappointing holiday-season sales.

Today, Ming-Chi Kuo, KGI Securities analyst shared a trio of new research notes that highlight both new and existing predictions regarding the new iPhone X, iPhone X Plus, and more affordable 6.1-inch iPhone expected by the end of this year.

"The strategy is to increase sales from Apple brand stores in the country and stop indiscriminate online discounting which distorts brand image", added the person.




But the two headline devices are the iPhone XS and iPhone XS Plus models. The report cites the phone's $1,000 price tag for why it has failed to catch on.

For example, Murata Manufacturing has been churning out its MetroCirc circuit boards - key to making the phones as thin as they are - around the clock since early January.

Pricing on this year's iPhone X would seem lower than what it was previously because of the iPhone X Plus possibly releasing, but that doesn't seem to be the case.

So far, Apple has not commented on these reports, which isn't necessarily a surprise. But RBC Capital Markets analyst Amit Daryanani believes Apple's reported iPhone sales during the past quarter will be higher than anticipated and the projections for the current quarter won't be as lacklustre as many people fear. Following a downgrade to an investment recommendation for Sony last week, other iPhone X-related Japanese electronic parts manufacturers also saw their share prices decline.

Much has been said about Apple's lineup of smartphones for 2018. However, he expects the devices to sell well, particularly the less expensive 6.1-inch iPhone.

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