YouTube announces changes to its monetization policy

Google is modifying the prerequisites for having a commercial You Tube channel

Now, however, they will need 1,000 subscribers to their channel, and a total of 4,000 hours of video viewed over the previous 12 months.

He's also a small YouTuber in his own right and, in his recent candid and well-articulated video, YOUTUBE DOESN'T CARE ABOUT YOU, he discusses the changes to the Youtube Partner Program and his changing attitudes towards YouTube as a platform.

Now there are entirely new requirements to meet, which will apply to both new and existing members of the YouTube Partner Program. These new requirements kick in from February 20, 2018.




"Using these thresholds we will be able to better understand what users are making a positive contribution to the development of our community and help them earn advertising more", - say representatives of the company. Like Paul, Kjellberg was removed from Google Preferred and lost the second season of his YouTube series, Scare PewDiePie.

The changes to YouTube will be introduced immediately, with a new "three-tier suitability system" coming into effect in the next few months. Recently, YouTube's been trending this direction with an increased focus on major stars and other non-YouTube celebrities and brands. But in the blog post, YouTube executives point out that 99 percent of those channels were "making less than $100 per year in the last year". Human vetting for Google Preferred would start by mid-February in the US and will expand globally by the end of March. In the months that followed, YouTube faced similar scrutiny for allowing Russian propaganda to flood its platform and bad actors to create exploitative kids content.

For the first time, the company will be pre-emptively reviewing large swaths of its content to ensure it meets "ad-friendly guidelines", raising the bar for video creators who wish to run adverts on their content, while hoping to allay advertiser unease about the video-sharing website following scandals such as Logan Paul's video of a dead body. To solve this, YouTube has begun working with Integral Ad Science (IAS) and DoubleVerify, while exploring partnerships with Openslate, comScore, and Moat also. Pewdiepie lost a deal with Disney, but aside from removing him from Google Preferred, an elite advertising program that brings more ad revenue to a channel, he suffered no repercussions on YouTube. "But we know that we need to make more efforts to make sure that their value and ads match", YouTube said.

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