More people have Amazon Prime than live in Germany

CIA chief discussing about Al-Qaeda

Amazon says it has more than 100 million paid Prime members, the first time the company has given out a specific number on its paid subscriber base.

Bezos and the e-commerce giant he founded have traditionally kept the number of Prime subscribers under wraps.

Jeff Bezos hasn't written his own business book, yet, but the Amazon CEO and founder has delivered enough lessons to fill multiple tomes in his annual letters to the Seattle's company's shareholders over the past two decades. The figure also confirms that Prime is one of the world's largest Internet subscriptions and a behemoth among online retailers. Netflix has more than 120 million users.

Much of the letter focused on the importance of high standards, but portions also concentrated on recent achievements like the spread of Amazon Lockers at hundreds of Whole Foods stores or expansion of Prime benefits to countries like Mexico and Singapore.




Still, some are wary of Prime membership acting like a blinder that prevents shoppers from checking prices elsewhere and shapes consumer habits. Amazon has previously said it has tens of millions of Prime members in the United States and tens of millions internationally.

He added that in 2017, more new members joined Prime than in any other year.

Jeff Bezos says it takes most people six months of training to be able to do a ideal handstand. Those who focus on a two-week timeline will just end up quitting, the coach said. "But high standards (widely deployed and at all levels of detail) are certainly a big part of it", Bezos wrote in the letter. "Focusing on Prime membership is an excellent strategy for Amazon".

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