Retailer Gap says 'sorry' for T-shirt's incorrect China map

Gap T Shirt with map of China

I can't imagine that, as a graphic designer for U.S. clothing giant Gap, you would have ever anticipated that part of your job would require officially apologising to the nation of China thanks to an worldwide upset you caused with one of your shitty shirt designs.

China has long held disputes with the West over territories, such as Taiwan, that it claims to own but which Western governments do not recognize as Chinese possessions or protectorates.

According to social media site Weibo, the map printed on the Gap T-shirt, which is now being sold in Canada, did not show the Chinese claimed territories, forcing the retail giant to apologize.

In a statement the company said, "Gap Inc. respects the sovereignty and territorial integrity of China. -ORCRP006320-topic.html" class="local_link" >Gap is the latest company to apologize to China for failing to reflect Beijing's territorial claims - on a map shown on a T-shirt for sale in North America.

Beijing has pressured global businesses to make changes to their websites that are outside China, prompting a clash with the government of the U.S. In the South China Sea, China is engaged in a number of disputes over islands, coral reefs, and lagoons in what is a major commercial thoroughfare that is potentially rich in resources.




The Global Times newspaper said that "hundreds of Weibo users (were) protesting the company's act of disrespect to China's territorial sovereignty".

Other companies have felt compelled to apologize to the massive nation. "ORCRP009473-topic.html" class="local_link" >Marriott International apologized profusely to China after sending a letter to rewards club members that listed Tibet, Hong Kong, Macau and Taiwan as options on a question asking customers their countries of residence.

In the past, Delta and clothing retailer Zara also found themselves in similar situations for treating China and Taiwan as separate countries.

What do you think of the Gap's apology, PR Daily readers?

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