IHOP or IHOB? Online Followers Confused by Restaurant's New Campaign

IHOP reveals what IHOB will stand for

Time magazine reported on the reveal after the chain created mystery on social media about what the "B" would represent leading up to Monday's announcement.

Today IHOP, which has been the International House of Pancakes for 60 years, has officially become IHOb, which stands for the International House of Burgers.

According to Forbes.com, sales for the restaurant chain were flat from 2015-2017, so this is likely a way for the company to try and revitalize its sales. The decision immediately set off waves of speculation about what the "B" could stand for.

Last week the International House Of Pancakes announced they were changing their name from IHOP to IHOb.

Cheeseburger, who also runs Worldwide Wrestling Dojo in Pennsylvania, responded: "A nice breakfast at IHOP is nearly a national pastime at this point".

While restaurant goers on Twitter definitely had feelings.and a lot of jokes about IHOB's new name, the eatery assured fans pancakes would remain on the menu. New additions include a mushroom and Swiss topped burger, one with jalapenos and pepper jack cheese, and one covered in BBQ sauce and crispy onion rings.




Burger King just got back at IHOP in the pettiest way possible. In May, IHOP reported that almost half of its customers come in during breakfast time.

Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll).

While IHOP is best known for its breakfast food, the chain is open for breakfast, lunch, and dinner.

A couple of days ago, people were freaking out online because IHOP released a clip that they're changing their name to "IHOB", or "IHOb" because they just flipped the P. Clever. Its most recent notable exchange was with WWE wrestler Braun Strowman, who called them out for not having its grilled chicken sandwich readily available upon his past visits.

IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b".

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